At Backbone Unlimited, our mission is to empower individuals to unlock their full potential by cultivating the courage to face life’s challenges, the resilience to rise stronger after setbacks, and the discipline to stay committed to their journey. We believe in pushing for excellence—not as a measure of perfection, but as a relentless pursuit of growth and self-improvement.

Our mission is rooted in inspiring people to chase their boldest goals while fostering a culture of mental health and emotional well-being. By providing the tools, strategies, and support to build unshakable strength of character, we aim to help individuals live with purpose, thrive through adversity, and create a life without limits. Together, we’re building a community that values ambition, perseverance, and balance—where strength and self-care go hand in hand.

Core Values of Backbone Unlimited:

• Courage: To confront fears and take bold action.
• Resilience: To bounce back stronger and embrace every challenge as an opportunity for growth.
• Discipline: To remain focused and steadfast in pursuing meaningful goals.
• Excellence: To strive for your personal best in every area of life.
• Mental Health: To prioritize emotional well-being as the foundation for sustained success and fulfillment.

By living this mission, we inspire individuals to develop their backbone—unlimited in strength, purpose, and possibility.

Don't hesitate to reach out to connect.

All the best,

Matt Hartsky, Founder Backbone Unlimited

#ShowYourBackbone