Train Harder. Hunt Smarter. Never Settle.

Backbone Unlimited was built on a simple belief: Western hunters deserve more than surface-level tips or quick fixes. Success in the backcountry takes real preparation — strength, strategy, and the right mindset.

With 34+ years of Western big game hunting and guiding experience, and over 30 years as a professional strength, conditioning, and nutrition coach, I’ve seen firsthand what it takes to succeed when the mountain tests you. It isn’t luck. It isn’t gimmicks. It’s preparation, discipline, and grit.

Our mission is to equip hunters with the tools, coaching, and community they need to perform their best — in the gym, on the mountain, and in life. From training plans and educational content, to elk camps and the TEAM BACKBONE membership, everything we create is designed to shorten your learning curve, sharpen your edge, and help you hunt at your highest level.

Backbone Unlimited is more than a brand — it’s a brotherhood of hunters who refuse to quit, who stand shoulder to shoulder, and who believe in living with backbone.

This is our code. This is our mission.

— Matt Hartsky, Founder